A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Kara Harders, a South Dakota State University Extension Community Vitality Field Specialist based in Watertown, South Dakota, ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Representatives for hotels and businesses, including on Fifth Avenue South in Naples, are hoping the county won't pull back on funding for marketing.

Apple introduced a $19.99 per month subscription service that can protect up to three devices in one plan. Here's what to ...

The expansion of remote work, advances in AI and the growth of influencer platforms have all led to a kind of self-employment ...

Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and maximizing your profits. A marketing strategy looks at ...

What do an overworked marketing executive, a shift worker, and a traveling consultant have in common? They are all part of ...

City hopes that creating a new Culinary District will bring more visitors to downtown Fort Myers. Councilman says district ...

The inside story of how Farley and Ford marketers made a last-minute change of plans, that has Ford brand now leading U.S. sales.

Three things every marketing leader should know about winning with AI today.