Traditionally, many CFOs viewed marketing as a cost center, but more are now seeing it as a growth accelerator. AT&T (No. 37 on the Fortune 500) illustrates how finance and marketing can work ...

AI is changing how people shop, with digital assistants handling everything from search to purchase. Here’s how brands can keep up.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Apple introduced a $19.99 per month subscription service that can protect up to three devices in one plan. Here's what to ...

City hopes that creating a new Culinary District will bring more visitors to downtown Fort Myers. Councilman says district ...

Allowing all card-carrying members to vote for the flagbearer is one key reform announced at the party conference in a bold ...

Kara Harders, a South Dakota State University Extension Community Vitality Field Specialist based in Watertown, South Dakota, ...

Discover how Veo 3 makes AI video creation easy, turning images into cinematic scenes. Create stunning videos effortlessly ...

On the morning of July 4, an American marketing professor was walking towards his ex-wife’s house in Athens to pick up their ...

The expansion of remote work, advances in AI and the growth of influencer platforms have all led to a kind of self-employment boom. As Gen Zers and millennials find new ways to upgrade their skills in ...

Representatives for hotels and businesses, including on Fifth Avenue South in Naples, are hoping the county won't pull back on funding for marketing.

Discover the essentials of post-acquisition marketing with our 101 guide. Learn how to retain customers, align brand ...