In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

AI is changing how people shop, with digital assistants handling everything from search to purchase. Here’s how brands can keep up.

The expansion of remote work, advances in AI and the growth of influencer platforms have all led to a kind of self-employment ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Apple introduced a $19.99 per month subscription service that can protect up to three devices in one plan. Here's what to ...

City hopes that creating a new Culinary District will bring more visitors to downtown Fort Myers. Councilman says district ...

Allowing all card-carrying members to vote for the flagbearer is one key reform announced at the party conference in a bold ...

Kara Harders, a South Dakota State University Extension Community Vitality Field Specialist based in Watertown, South Dakota, ...

On the morning of July 4, an American marketing professor was walking towards his ex-wife’s house in Athens to pick up their ...

Representatives for hotels and businesses, including on Fifth Avenue South in Naples, are hoping the county won't pull back on funding for marketing.

Discover the essentials of post-acquisition marketing with our 101 guide. Learn how to retain customers, align brand ...