For years, accounting firms have treated marketing budgets as a line-item percentage, often hovering between 2% and 3% of firm revenue. But recent trends reveal a smarter shift underway. High-growth ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general ...

The wide scope of The Variable's high-profile clients include Atleisure, BASF, Char-Broil, Electrolux, Frigidaire, GameChange ...

Empowered Mindset is woven into our culture. Leadership isn’t a title, it’s a way of thinking. Everyone here is trusted to ...

SEO has always been a fast changing field. 2025 however, is the year where AI is more than a tool in the marketer’s tool belt; it’s the director and executor as well. Welcome to the age of AI SEO, in ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Shankar reached out, saying that he is recruiting for the key role of Carnegie’s VP of online enrollment and integrated marketing solutions. As I’m on the lookout to share information with our ...

AI can supercharge your marketing, but without human guidance, it won’t resonate. These strategies help your business keep ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

He went searching online. It didn’t take long to determine what he believes is the culprit: Wikipedia. The open-source site ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...