Discover 5 ChatGPT prompts every student needs to launch a side hustle this summer—get personalized ideas, marketing help, ...

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

It is very hard to attack a plan that you helped create. Including the head of sales on your planning team, for example, will virtually ensure that sales team will support the finished product. A good ...

For example, drip campaigns are useful in helping ... If you enjoy networking more than cold calling, create your marketing plan around networking events. If you love writing, start a blog.

Even if you’re not flush with cash, it’s still possible to open a successful business. You’ll want to develop a strong idea, ...

Discover how to reduce your brand’s environmental impact with sustainable digital marketing strategies. Learn eco-friendly ...

The NFL season is over, and Thanksgiving is months away, but NBCUniversal has turned the spring horse race into a multi-hour ...

In the high-stakes game of startups and small businesses, every resource counts. Forget throwing money at fleeting ads; the ...

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

We believe we make purchases consciously, but marketeers have long since learnt to think for us. From the color of price tags ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

We believe Kenvue is in fine financial health. The firm ended 2024 with about $1.1 billion in cash and $8.6 billion in debt. Despite the large debt balance compared with its current level of cash, we ...