Discover 5 ChatGPT prompts every student needs to launch a side hustle this summer—get personalized ideas, marketing help, ...

Even if you’re not flush with cash, it’s still possible to open a successful business. You’ll want to develop a strong idea, ...

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success ...

The NFL season is over, and Thanksgiving is months away, but NBCUniversal has turned the spring horse race into a multi-hour ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

With 87% of global B2B marketing leaders identifying first-party ... your audience using additional layering options – for example, seniority – ensuring that every facet of your campaign ...

On Tuesday night, at 7:30 pm EST, the Oklahoma City Thunder will tip off against the Memphis Grizzlies for Game 2 of their first-round series on TNT, a widely available cable network. Millions ...

Around 50 years ago, the final choice in the NFL Draft, which renews again this week, was branded “Mr. Irrelevant” by former CFL/NFL wide receiver Paul Salata. The moniker stuck. Years after his ...

Personalized content marketing involves creating tailored materials—such as articles or webpages—designed specifically for individual customers. For example, a sportswear brand might use customer data ...

For instance, if you’re selling marketing automation software ... reaching the right decision-makers in the organization. For example, you can overlay an IT job function with job seniority ...