Marketing should be a cyclical process where ... But only by completing the full cycle will we make our project truly results-orientated, our message truly bespoke, and our communication fully ...

If you want to better engage your buyers and reduce your sales cycle, now is the time to start personalizing your B2B marketing program. Shira Abel has 25+ years of experience leading strategic ...

It can also make your sales, marketing, and customer support more effective. Regular benchmark-setting in those arenas will clarify what your business goals need to be in each phase of your agency's ...

The GrowthLoop Compound Marketing Engine drives compound growth by accelerating the marketing cycle, using agentic AI powered by your enterprise cloud data. Growth Agents propose audiences and ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

This whitepaper goes into depth on the five essential questions to ask before commencing the next strategic planning cycle – and, importantly, then goes on to define five crucial things to do wi ...