Wisconsin head coach Luke Fickell went for continuity in his hire of new general manager, Marcus Sedberry.

Wisconsin football announced Feb. 17 the hiring of Marcus Sedberry as the program’s new general manager. Sedberry has been involved in Wisconsin football operations for the past three years as both the deputy athletic director and chief operating officer.

MADISON – Marcus Sedberry, who was announced as Wisconsin football’s general manager Monday, is very familiar with the program though he hasn’t been on staff.

The Wisconsin Badgers have a new general manager in place. According to a report by Pete Thamel, the Badgers are making Marcus Sedberry the team’s general manager. Prior to this role, he’s been at Wisconsin for the last three seasons as a deputy AD and COO.

Marcus Sedberry, former Deputy Athletic Director, has been appointed as the new general manager for Wisconsin Football. Sedberry replaces Max Stienecker, who recently left for a similar position at USC.