Four years ago, Jel Sert Co. raised a few eyebrows when it acquired Wyler’s powder drink mixes, a struggling line battling giant Kool-Aid.But Wyler’s hasn’t done too badly under its new ...

On March 20, just walk into any Rita’s location and claim a free 6-ounce Italian Ice in the flavor of your choice. No purchase, no catch—just a little taste of spring on the house.