The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

Sony and Honda are betting big on the AFEELA 1, the sleek new electric vehicle five years in the making that's turning heads at CES 2025. Not only did Sony Honda Mobility (SHM) spill the tea on pre-order details — and its jaw-dropping price tag— on Monday but the company's also letting attendees get a first taste of life inside this futuristic ride.

The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.

Sony Honda Mobility's ultra-high-tech Afeela 1 electric vehicle comes with a $90,000 price tag, which limits its market, and U.S dealers are disappointed in its direct-to-consumer sales model.

The Afeela 1, the first electric car from Sony in partnership with Honda, will be launched in 2027. Starting at $89,900, the entry-level model, called Origin, will feature 19-inch wheels and only one available color: Core Black.

Honda and Sony introduced their first electric vehicle, the Afeela 1, initially available for pre-order in California, with plans to expand across the US and Japan. This launch is a crucial step in their partnership,