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Apple, Movie and Box Office

Variety on MSN · 4d

Apple Finally Has a Box Office Hit With ‘F1.’ What’s Next for the Studio’s Movie Strategy?

“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

Financial Times · 9h

Apple races to box office glory with Brad Pitt’s F1 blockbuster

F1, starring Brad Pitt and Damson Idris, has taken in more than $200mn at the global box office since it opened on June 27 and is expected to pass $300mn this weekend. “This is a movie that will run and run and run,” said Jeff Goldstein, distribution chief at Warner Bros, Apple’s partner on the film. “There’s a lot of gas left in the tank.”

The New York Times · 5d

‘F1: The Movie’ Gives Apple Its First Box Office Hit

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.

2d

F1 Box Office: Can Brad Pitt Starrer Heal Apple’s Previous Flops With Henry Cavill, Scarlett Johansson & Leonardo DiCaprio?

F1 Box Office looking to counter Apple's recent flops! Check out these infamous disasters and their box office hauls!

4don MSN

'F1' is Apple's first box office hit. Its director shared an idea for a crossover sequel featuring Tom Cruise.

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