How long is too long when it comes to a movie? Well, the average feature film is between 90 and 120 minutes, but not all ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

When combined with information that details representative, person-level behavior, these data sets significantly advance the science of audience measurement. Given the wide adoption of smart TVs and ...

Diverse, Young and Informed: Today’s Growing News Audience More and more, as we navigate through COVID-19, unprecedented political and social unrest, unpredictable weather events, and now a big ...