How long is too long when it comes to a movie? Well, the average feature film is between 90 and 120 minutes, but not all ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

When combined with information that details representative, person-level behavior, these data sets significantly advance the science of audience measurement. Given the wide adoption of smart TVs and ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.