Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted ...

Top House Dem Hakeem Jeffries doesn’t endorse socialist Zohran Mamdani in NYC mayoral race in lukewarm statement after highly-anticipated meeting ...

Madrid, Spain, July 10, 2025– Codere Online, a leading online gaming operator in Spain and Latin America, today announced that the Codere brand 1 has improved its position to 77 th, up from 85 ...

Comprehensive brand marketing frameworks covering modern brand strategy, positioning, messaging, and brand management methodologies. Build authentic brands that resonate with audiences.