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From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

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The General Motors brand has competed in racing in fits and ... where the competitors are.” It’s a smart strategy. On the consumer market, Cadillac’s primary competitors are luxury brands ...

Get everything you need to create your own branded flyer on a standard 8.5" x 11" sheet of paper. There are three layout options, each with versions displaying either the master brand lockup or that ...

This difference in unit economics enables brand newsrooms to invest in depth and quality at a scale unmatched by advertising-supported models. The Power of Data and Domain Expertise This shift ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

The brand has a portfolio of products such as cooking pastes, jams, mayonnaise and other things. Prashant Tamta Updated : Jan 22, 2025, 09:36 PM IST Mukesh Ambani, the richest man in Asia, is ...

This one-page template is the perfect way to articulate your brand image to ensure everyone involved in executing your marketing strategy on the same page. Notion has a no-frills marketing ...