British Airways is taking its first class to a new level of luxury. It's a trend among other airlines like Lufthansa and Qantas, unlike US carriers.

British Airways is the latest airline investing in the future of the A380 superjumbo, unveiling a fresh design for its first class product, set to launch on the airline’s A380 airplanes in 2026.

BA has just unveiled its all-new first-class seat and it’s a mix of technology, comfort and striking design. I tried it out at the exclusive launch.

British Airways unveiled its new first-class cabin as part of an ongoing transformation. Couples can sit together in the new setup.

British Airways is planning an overhaul of its Airbus A380 fleet, which will include new first class seats starting in 2026.

British Airways plans to introduce a new first class on its Airbus SE A380 double-deckers in mid 2026, betting that the most expensive seats at the front of the aircraft still have a place in the cabin even as business class berths become more luxurious.

Passengers will get to experience them starting in 2026. British Airways will introduce a new, extra wide first class suite on planes between the United States and London, making a trip across the pond even more luxe.

Yesterday, British Airways unveiled its new First seat, featuring a modern design and British craftsmanship. The airline designed the seat to feel like a luxury hotel, along with unique British elements and home-like comforts.