In Miami and Dubai, luxury logos glistening from glass towers are so common they might as well be skyline accessories. A logo ...

It’s not enough to buy the sponsorship. You need to build a campaign around it, plan how you’ll extend it and measure the ...

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

The Golden State Valkyries have turned mythology into marketing magic with the expansion team setting up a winning formula ...

Porsche's operating profit from its core car business — excluding financial services — collapsed to just €154 million ($180 ...

Denver Summit FC, the NWSL's 16th franchise, revealed its team name, crest and colors Tuesday ahead of its inaugural season, ...

The financial company also took a modest step onto the WNBA's courts last year when it became an official sponsor of the Las Vegas Aces-putting its logo on the team's jerseys and practice facility. In ...

Mr. Barnett and Mr. Pohanka have preserved around 215 signs from Manhattan, Brooklyn, Queens and Long Island. The project ...

A Global Celebration Unites Dermatologists, Influencers, and Innovators in New York City to Mark 20 Years of the Iconic ...

Wednesday’s SBJ Live, the second in a series on the Business of Women’s Sports, is focused on how social media teams are ...

Google, social media, a shop's physical presence and word of mouth are all pieces of the collision repair marketing puzzle.