Carlos Tavares’s immediate demise was due to his ambitious sales and cost-cutting targets, which many board members deemed unrealistic.

Targets deemed unrealistic or destructive by some board members triggered the sudden fall of Stellantis CEO Carlos Tavares just a month after he received their full backing, sources told Reuters. Unhappy with his aggressive targets for sales and cost cuts and his contentious dealings with the giant automaker’s suppliers,

Tavares was forced out a year before the end of his contract due to falling profits and what appears to be his failure to cut costs quickly enough for Wall Street and European investors.