Coca-Cola's iconic brand power hasn't translated into strong investment returns. Click here to read what makes KO stock a Sell.

The most-chosen retail brand has worked its way through one stock dividend and 10 forward splits, and turned a $40 initial investment into more than $639,000!

KO stock is trading at 5.5x sales compared to the last five-year average of 6.8x, and we believe investors will likely be better off picking Coca-Cola for robust gains in the long run.

The Coca-Cola Company (NYSE:KO) is included among the 11 Best Halal Dividend Stocks to Buy Now. The Coca-Cola Company (NYSE:KO) has been in business for more than 100 years, and its long-standing presence and global reach are part of why it’s among Warren Buffett’s top picks.

Coca-Cola is one of the most recognized brands in the world. Coca-Cola's business is well-run and performing relatively strongly right now. Investors are well aware of Coca-Cola's strengths, which makes this consumer staples peer more attractive.

Coca-Cola stock (NYSE: KO), which currently trades close to $56 per share, seems to be a decent investment option at the moment. The stock is still 1% below the levels seen at the beginning of 2020.

Coca-Cola should continue to outpace multinational peers, and the strength of the company is not fully priced into the stock, analysts say.

Futures tracking the Dow Jones Industrial Average rose 117 points, or 0.3%. S&P 500 futures climbed 0.2% and contracts tied to the Nasdaq 100 gained 0.3%, putting the tech-heavy index on course for yet another record high.