Chief among the activations was Heineken’s return as the title race sponsor of F1 Vegas, officially named the “Formula 1 Heineken Silver Las Vegas Grand Prix.” This year, the beer brand brought out It Ends With Us star, Brandon Sklenar, to debut a ...

Mercedes star George Russell emerged victorious as the winner of the 2024 Las Vegas Grand Prix, and Red Bull’s Max Verstappen clinched his fourth straight drivers’ championship by finishing fifth, one place ahead of Lando Norris, who’s in second place overall in the drivers’ standings.

While experts predict this year’s race will pull in slightly less than the $500 million or so in revenue for Formula 1 and the $1.5 billion in Las Vegas economic impact achieved in last year’s race, the contest and its weeklong festivities will still be a boon for all those involved.

The Las Vegas Grand Prix wasn’t a new idea, though it was favored among the drivers.

Formula One drivers said the Las Vegas Grand Prix is finding its footing after its first year struggles and said they look forward to returning to Sin City for the flashy night race along the Las Vegas Strip.