Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

1883 - The tin's famous lion logo is created and remains the same to this day. 1911-1912 - Captain Scott took a supply of Golden Syrup with him to the Antarctic.

The revamped logo resurrects the lion and simplifies its design. Lyle's Golden Syrup was founded in 1881 by Scottish businessman Abram Lyle and, according to the company, it was Lyle's religious ...

Lyle’s Golden Syrup has replaced its logo of a dead lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.. The product’s green tin and ...

Lyle’s Golden Syrup has announced a change to its logo in the first rebrand since 1883. The original design of the logo of a dead lion being swarmed by bees was the idea of the product’s ...

Lyle’s Golden Syrup has replaced its logo of a dead lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.

Lyle’s Golden Syrup has replaced its logo of a dead lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.

Lyle's Golden Syrup has given its lion logo a makeover for the first time since 1883. The new design features a happier-looking lion and a single bee, replacing the previous image of a dead lion ...

For more than 150 years, the logo has been a picture of a dead lion being swarmed by bees, a reference to the biblical story Samson from the Old Testament.