Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu have done that for years.

With the latest rom-com on Netflix, "Too Much," the platform is betting on an original concept, bringing in tested talent who have already proven their worth, particularly on HBO. Leveraging known talent who have built their own following is one tool that can help an original concept get off the ground initially.

HBO Max stomped the yard on Emmy nominations morning, grabbing 142 nominations, fueled by 'The Penguin,' to mark a new personal best for the brand.

Disney takes second with a total of 137 nominations across its brands, while Netflix nabs third place with 120