Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Foot Locker has unveiled its updated FLX Membership Program in Europe. The enhanced loyalty scheme features a range of new ...

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

PlayStation Stars members are now able to claim the loyalty program's final collectable ahead of campaigns ending next week.

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.