The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch. Who is hosting the Macy’s Thanksgiving Day parade?

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV audience for Macy’s Thanksgiving Day parade, was first published at The Desk.

On Thanksgiving, millions of moviegoers flocked to the theater to watch three blockbuster films. Millions of others stayed home to watch the Macy's parade or NFL games.

The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive holiday event on its channel for the next decade, according to The Wall

Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers Thursday across linear and digital platforms, which is up 10% from last year’s 28.

The 2024 Macy's Thanksgiving Day Parade will be telecast on NBC from 8:30 a.m. to noon in all time zones on Thursday, Nov. 28. The event will also simulstream on Peacock and Fubo subscribers will also be able to watch it. An encore on NBC will follow at 12 p.m. MT, 2 p.m. ET/PT.

Aside from football, another Thanksgiving television staple for families across the U.S. is the Macy’s Thanksgiving Day Parade.