I’ve quizzed a number of film industry professionals on various topics. I went back through the conversations to pick out all the ideas they shared around film marketing. It quickly emerged that there ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay relevant, it’s no longer just about having the biggest ad budget or the most ...

Cover Story Jim White calls them ‘transformations.’ Architectural transformations, to be more precise. These are graphics ...

There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

Marketers and marketing consultants told BI that they ... they have been able to establish the norms," said Garcia, who used the example of Google not enforcing "know your customer" requirements ...

So, how exactly do brands go about ambush marketing? The tactics vary, but the key is finding creative ways to tie a brand to a big-time event indirectly. Related: 10 Ways Surveys Can Benefit Your ...

Enter infographic marketing. More than a pretty picture ... Before including any statistical figure in one's graphic, please double-check their origins and reliability. Nonetheless, being precise ...

On Tuesday night, at 7:30 pm EST, the Oklahoma City Thunder will tip off against the Memphis Grizzlies for Game 2 of their first-round series on TNT, a widely available cable network. Millions ...