I’ve quizzed a number of film industry professionals on various topics. I went back through the conversations to pick out all the ideas they shared around film marketing. It quickly emerged that there ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

Cover Story Jim White calls them ‘transformations.’ Architectural transformations, to be more precise. These are graphics ...

There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Marketers and marketing consultants told BI that they ... they have been able to establish the norms," said Garcia, who used the example of Google not enforcing "know your customer" requirements ...

Courts can be depressing places. Apart from the graphic violence of some cases, it’s demoralising to see the same people or entire families stuck in cycles of crime.

On Tuesday night, at 7:30 pm EST, the Oklahoma City Thunder will tip off against the Memphis Grizzlies for Game 2 of their first-round series on TNT, a widely available cable network. Millions ...