Dividing clients by the size of their wealth isn't enough, CEO Michael Nathanson said at Schwab's IMPACT conference.

Segmenting clients and prospects can be a useful tool to help you effectively communicate with the various groups you want to reach. Tailoring messages and communications channels to each segment is ...

Segmenting the audience of a marketplace is one of the most critical tasks for any business owner, because most of the rest of the company's marketing efforts will fail if they're created for the ...

Mainstream capital markets provide a range of options for investors – senior debt, subordinate debt, convertible notes, and loan guarantees were all developed to cater to the various investor segments ...

Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

It also states that good product governance results in products that meet the needs of one or more identifiable target market and are sold to clients through appropriate distribution channels to ...

Opinions expressed by Entrepreneur contributors are their own. When you sit down at your computer after a few hours of work, you may often find yourself digging into your laundry list of emails and ...

Better malaria control might come from segregating household sleeping arrangements, according to a new study. The researchers found malaria eradication related more to household size than to a country ...