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Learn why the consumer goods industry is uniquely positioned to adopt AI agents, considerations for integration and much more.
Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales.
Procter & Gamble is optimistic on the expected cost savings from its use of AI in the supply chain as it accelerates productivity levels to pre-COVID levels.
The UK-based DTC fitness apparel brand has joined the ranks of those turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations.
United Legwear & Apparel is optimizing its supply chain network by implementing AI-powered traceability. The 25-year-old, New York City-based apparel manufacturer owns the Pro Player, Lemon, and ...
Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods ...
Over the next five years, Coca-Cola will be focused on global productivity and innovation, adopting leading-edge tech with cloud and AI platforms as the foundation. Get the details.
Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to ...
In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.
Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.
According to the company’s recently published annual review, Nestlé continues on its track to create value through consumer analytics. Learn more.
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