Artificial intelligence is revolutionizing customer experiences by enabling more personalized, efficient and responsive interactions. The next opportunity comes in the form of AI agents, which carry ...

The three consumer goods companies shared their goals after General Mills and Kraft Heinz announced similar synthetic dye deadlines earlier this month. Nestlé is looking to scale the technology for ...

Sephora has entered a multi-year strategic data-sharing partnership with NielsenIQ (NIQ) to deepen its understanding of omnichannel beauty shopper behavior across North America. The goal is to equip ...

PepsiCo CEO Ramon Laguarta and Tesco CEO Ken Murphy will serve as co-chairs of The Consumer Goods Forum (CGF) for the next two years, taking over as leadership of the CEO-led organization for ...

Mattel is looking to optimize its business operations, using advanced artificial intelligence capabilities to enhance product development and creative ideation, drive innovation and deepen consumer ...

L’Oréal has invested in an AI-powered startup, Noli, that acts as a personal beauty advisor. The “AI Beauty Trust Agent” tool delivers personalized, science-backed recommendations for consumers by ...

Estée Lauder Cos. is advancing its multi-year transformation strategy, first announced in 2023, with cost optimization plans set to continue through 2026. As part of this initiative, the company is ...

The Hershey Co. has identified growth opportunities within multi-packs, using consumer insights to create more convenient packaging that drives household penetration. Multi-packs represent a $20 ...

Step 2: Transform the Content Supply Chain Integrating data into content strategies is essential for improving content quality, velocity and enabling personalized consumer experiences. We partnered ...

Keurig Dr Pepper (KDP) finds that today's U.S. beverage landscape is being shaped by generational shifts, increasing demand for personalization and a growing desire for wellness. In its inaugural ...

This spring, the monthly global and U.S. economic policy uncertainty indices hit all-time highs. Around the same time, GEP reported that its Global Supply Chain Volatility Index showed the sharpest ...

Additionally, the partnership with NVIDIA is not only supporting L’Oréal’s investment in AI-powered startup Noli, but it will also help transform its own marketing and advertising content pipelines by ...