Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...
Pantone has unveiled its Colour of the Year for 2026: PANTONE 11-4201 Cloud Dancer, a soft, airy white that’s all about calm, clarity, and a gentle reset. Imagine a colour that feels like a deep ...
This post is sponsored by Cvent. From boardrooms to inboxes, AI now permeates every corner of business, and in marketing, it isn’t just influencing the landscape, it’s rewriting the rules. From ...
The Singapore Tourism Board is holding the second round of presentations today for its creative pitch. MARKETING-INTERACTIVE understands that four of the eight shortlisted agencies, TBWA\Singapore, ...
Campbell’s is pushing back against misinformation about its ingredients following the release of an alleged audio recording tied to a retaliation lawsuit filed by a former employee. The recording was ...
The creative industry is at a pivotal moment. As 2026 approaches, agencies and brands face unprecedented opportunities and challenges from rapid technological advances, shifting audience expectations, ...
Singapore’s Centre for Advanced Technologies in Online Safety (CATOS) will introduce a free online tool in 2026 to help users verify whether images and videos have been altered, according to a report ...
According to a recent report by Dentsu, titled “The Superpowers Index Asia Pacific”, the region has moved from participant to pace-setter in global B2B marketing, setting the benchmark for how brand ...
Coca-Cola seems to have learnt its lesson from the 2024 Christmas ad, but why are audiences divided?
Coca-Cola is taking another shot at AI-generated holiday ads after last year's campaign was criticised for its poor execution and for stoking fears about AI replacing creative jobs. As compared to the ...
Cigna Healthcare Singapore has appointed Jaslyin Qiyu (pictured) as its new chief marketing officer and head of customer experience for Singapore and Australia. She will be reporting to Raymond Ng , ...
Bill Bernbach once said creativity was the most powerful force in business. As Omnicom and Interpublic Group move closer to finalising their US$13.5 billion merger, market forces may yet prove him ...
PepsiCo has unveiled a new global brand identity for the first time in nearly 25 years, reflecting what the company says is its evolution into a “modern, forward-thinking” food and beverage powerhouse ...
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