A five-character fix turned a failing Lighthouse Agentic Browsing audit into a clean pass. What that reveals about what the audit actually measures.

The rise of GEO and AEO does not replace SEO. It reinforces the need for stronger technical foundations, entity signals, and information architecture.

Younger-audience share at publishers in the UK has declined, but slowly. In real terms, that audience is collapsing. The gap ...

Google's DMCA crisis is enabling bad actors to remove legitimate content, leaving publishers trapped in a system turned ...

Google's AI Mode data puts hard numbers on a behavioral shift that has already made most 2025 keyword strategies obsolete.

An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between ...

Direct and branded traffic to publishers has been collapsing for some time. AI is not the root cause of our problems. They ...

Anthropic's Claude Fable 5 returns globally, but with 50% usage limits and a new classifier that may result in false ...

Google launched a new update in AI Mode that places recipe site links at the top of responses, with creator names, ratings ...

Both phone agents run on Gemini. One reads your content; one acts on your site. The difference decides where your effort goes ...

Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization ...

Siteline tested a Claude agent on top B2B products. When it couldn't find the prices, it often turned to third-party sources ...