Jul 2, 2024 · Learn about what a category manager is, what they do, how to become a category manager, their average salary and the skills you need to succeed in your career.

Apr 30, 2024 · On a broader level, category management is a strategic approach to procurement focused on developing deep expertise, alignment with business goals, and the delivery of substantial value through smarter sourcing practices.

Learn how to become a Category Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path. Read what Category Manager professionals have to say about their job experiences and view top companies for this career.

A Category Manager is a strategic professional who specializes in managing a group of related products or services within a business, known as a category. Their role is pivotal in aligning product assortment, pricing, promotions, and inventory with consumer demand and market trends to drive category growth.

Jun 9, 2023 · A Category Manager is a professional responsible for managing a specific group or category of products within a company. They analyze industry and consumer trends, develop strategies, and oversee pricing, promotion, and product range management to maximize sales and profitability.

Feb 27, 2023 · A category manager is responsible for overseeing a specific assortment of products, treating each product category as an individual business unit. Category management emerged in the fast-moving consumer goods (FMCG) market in the USA in 1985 as companies began organizing their product assortments based on the similarity of goods or their ...

Jun 27, 2024 · A category manager is an individual who plans and executes a retail category sales strategy to enhance sales and reach set goals. This effort can include managing the category's budgets, setting promotional techniques and …

Apr 18, 2024 · Category managers are responsible for determining the assortment of products within their category, along with variations and pricing strategies. In this role, you have to select and curate a range of products that align with consumer preferences and market trends.

Jun 27, 2024 · A category manager develops strategies to establish new product categories and implement new marketing ideas. They usually work within teams to offer their expert insights regarding product categories and the target audience's needs.

Jul 10, 2024 · Category managers are sales professionals who specialise in placing products into categories to boost sales and achieve marketing goals. They use product knowledge and effective leadership skills to lead a team of salespeople in performing product categorisation.