What is Multivariate Testing? - Optimizely
Multivariate testing (MVT) is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs …
A Practical Guide to Multivariate Testing with Examples | VWO
Nov 12, 2025 · Multivariate testing (MVT) is a form of A/B testing wherein a combination of multiple page elements are modified and tested against the original version (called the control) to determine which …
What is multivariate testing? Benefits & examples - Kameleoon
Multivariate testing (MVT) is an A/B testing methodology that lets you test multiple variations of an element, or more than one element, on your website at the same time during an experiment. …
What is Multivariate Testing? Definition, Types, and Examples
Feb 26, 2024 · Multivariate testing (MVT) is the process of testing several variables to find out which combination is the most successful. Marketing teams use this approach to figure out which website …
Multivariate testing, explained (with examples) - PostHog
Nov 16, 2023 · Multivariate testing is when you test several different combinations of changes to determine which performs the best. It's distinct from A/B testing, where you only test two variants – a …
Multivariate Testing Guide: Smarter Experiments, Better CRO
Jul 9, 2025 · Unlike A/B testing, or split testing, which compares just one change at a time, multivariate testing allows you to experiment with several changes simultaneously and measure how they …
What is Multivariate Testing in Analytics? Examples & Best ...
Jun 22, 2025 · In analytics, multivariate testing is a method of experimentation that tests multiple variations of several page elements simultaneously to determine which combination performs best.