This isn’t a business announcement. It’s a conservation decision. After watching trees come down at a documented monarch overwintering site here in Ventura County, I knew I couldn’t keep splitting my time and energy between growing a brand and trying to save habitat that’s disappearing in real time. As a small business owner, pausing promotion and donating inventory is not an easy choice—but choosing the mission over profit was the only choice that made sense. I’ve paused active promotion of Mon
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