“Gangnam Style” (2012) by PSY has an instantly recognizable and catchy beat, an easy-to-copy dance and a silly humor that all led to it becoming globally viral and eventually the first video to hit 1 billion views. Western media and music industries were forced to pay attention to K-pop. Language barriers were broken, and it proved that K-pop could succeed internationally without necessarily being in English, paving the way for some of the huge K-pop artists like BTS (방탄소년단) and BLACKPINK. | Tra