The @lonestarbeer Cross Country Music Hour was a real Lone Star Beer–backed music TV show in the mid-1970s, broadcast regionally across Texas. It featured live performances, not lip-synced pop, and focused on Texas and Southwest artists. Willie Nelson was among the headline performers, along with Rusty Wier, B.W. Stevenson, and Steve Fromholz. Usually presented as hour-long specials, it aired in major markets like Austin, Houston, Dallas, and San Antonio. It was Lone Star Beer tying itself direc